The world's first rabbit reality show launches to help the nation have a break
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The world’s first reality show featuring rabbits – The KitKat Big Bunny Hutch – aired today with five real-life bunnies entering a custom-built hutch to win the hearts of the nation, with one lucky bunny voted for by you as the KitKat Easter Bunny 2021.
Launched to encourage and remind the nation to have a break, this fly-on-the-wall series narrated by TOWIE star Pete Wicks, is the perfect excuse to have a break and enjoy a few minutes of fun this spring.
The first episode of The KitKat Big Bunny Hutch aired today at 11am on kitkat.co.uk and animal lovers and reality TV fans can expect drama, laughter and plenty of gossip.
Bunnies Coco, Marble, Alice, Snowy and Popcorn will enter the hutch for the first time, where they’ll become acquainted with their home and each other.
Viewers can vote via the website for their favourite bunny, as new episodes will air each day throughout the week from 11am, the perfect time to have a break.
Commenting on his role as narrator, Pete Wicks said: “I like to think I know a thing or two about reality shows, but I can’t wait for you to see what these adorable bunnies get up to in the hutch.
"Who’s the charmer, the quiet one, the life and soul of the party?
"This might be the strangest reality show I’ve ever been involved with….”
Explaining the new show brand manager for KitKat Sascha Macchi said: “We know throughout this past year, the nation has found having a break harder than ever before.
"We all deserve to have a break and so what better way to unwind than with new style of reality show.
"Watching our fluffy, four-legged friends can help us relax and so we hope each bite-sized episode will bring some light-hearted fun to the nation’s breaks.
"So, sit back with a cuppa and a KitKat Bunny, discover our fluffy contestants’ personalities and vote for your favourite to be crowned the KitKat Easter Bunny 2021!”
The KitKat Big Bunny Hutch series will run daily from March 22-27.
At the end of the series votes will be counted and on March 30 one lucky bunny will be crowned the KitKat Easter Bunny 2021, just in time for the Easter holidays.
Watch the first episode here:
