North-east shoppers see Co-op replace rewards scheme with exclusive member price cuts

Shoppers in the north-east who use the Co-op's long standing loyalty scheme are set to see the discontinuation of its 2p for every £1 spent rewards offer which will be replaced it with a range of member-exclusive prices and deals throughout the business.

Starting from January 24 customers will no longer receive rewards on branded purchases at the Co-op which has branches in towns including Banff, Turriff, Strichen, Aberchirder, Portsoy, Fyvie, Mintlaw, Peterhead, Ellon, Inveurie, Kintore and Alford.

Instead, members will benefit from price reductions on branded as well as own-brand foods for the first time, along with receiving two personalized offers every week.

The new offers being made available to Co-op food customers will also be available to insurance, funeralcare and legal services customers.

Shoppers with existing rewards will now have until December 31, 2024 to either spend their rewards with The Co-op or chose to donate them to local causes.

The retailer stressed that the changes to the rewards scheme won’t change its commitment to supporting local communities, adding it would continue to do that through its £4m dedicated Community Partnership Fund.

In a statement sent to loyalty card holders it added: "Something that won't change is our commitment to supporting local communities.

"We'll continue to do this through our Community Partnership Fund, and a dedicated £4m in funding to support existing Local Community Fund causes."

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