Taste of Grampian set for new location
The north-east’s largest food and drink festival has announced it is to move from Inverurie after 20 years.
Taste of Grampian, which is in its 21st year, will now take place at P&J Live in Aberdeen on Saturday June 6.
Having called the Thainstone Exchange near Inverurie its home for the past two decades, the move follows a plan to continue to grow the event and increase visitor and exhibitor numbers.
Generating more than £40 million for the north-east, the one-day festival showcases food and drink producers from the local region as well as across Scotland.
Attracting an average of 10,000 visitors through its doors for the past few years, organisers expect the new venue to bring numbers initially to 15,000 with the hope of growing them to 20,000 quickly.
Chief executive of ANM Group, Grant Rogerson said: “Our aim is to grow the event and in order to do that we’ve brought it to P&J Live because it’s a purpose-built venue.
“We’ve attracted 15,000 to Thainstone before and for the last few years we’ve averaged around 10,000 so we want to get back to those bigger numbers.
“With the capacity at P&J Live we have the ability to put more on and attract more celebrity chefs, and also inspire more people to come along throughout the north-east.
“With the AWPR there’s a huge draw for the event for Aberdeenshire and now we’ve also got the ability to get people from south of the area and from the city itself.”
P&J Live will also offer free parking for its 2200 spaces to all attendees and will work with its transport partners to provide access.
Ticket prices for the event and the celebrity chef demonstrations will remain the same as last year.
The event will take place from 9am to 5pm with the celebrity chef line-up to be announced in the coming weeks.
For more information visit tasteofgrampian. co.uk/