Key Scotch whisky brands drive sales growth at Chivas Brothers
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SCOTCH whisky business Chivas Brothers has revealed a 23 per cent increase in half year sales.
The four key brands – Chivas Regal, Ballantine’s, Royal Salute and The Glenlivet – each experienced double-digit growth.
Business expanded globally, with a 59 per cent increase in Korea, 53 per cent in Japan and 37 per cent in Taiwan.
Brazil, Colombia and Mexico saw increases of 40 per cent, 30 per cent and 21 per cent respectively.
Pernod Ricard, which owns Chivas Brothers, reported half year sales of €7,116bn, which is a 12 per cent organic growth compared to last year. Individual brand sales figures for Chivas are not released.
Chivas Brothers’ Chairman and CEO, Jean-Etienne Gourgues, said: “These positive results reflect the impact of our long-term portfolio elevation and premiumisation strategy. It’s a testament to the resilience of Scotch, its bright future and our continued drive to open up the category to new audiences.”
Chivas Regal 12 and 18-year-old expressions, supported by Chivas Extra 13, contributed to a 34 per cent growth.
Ballantine’s global sales rose by 17 per cent, which was drawn from innovations such as Ballantine’s 7 and American Barrel 10 Year Old, as well as the growth of its Prestige portfolio.
Royal Salute grew by 37 per cent, with the Hero 21-year-old collection central to that.
The Glenlivet saw 12 per cent global growth with Asia its number one region.
The world’s No.2 Scotch whisky producer, Chivas Brothers employs 1600 people across 26 sites.
