Dragons' Den star Steven Bartlett brings business lessons to the fore at north-east event
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Dragons' Den star Steven Bartlett wowed a sold-out audience at Aberdeen’s Music Hall with business lessons and inspirational stories from his rise to fame.
One of the UK’s most recognisable entrepreneurs, Mr Bartlett is host of the influential podcast, The diary of a CEO, a Sunday Times best-selling author, and the youngest "dragon" in the history of the hit BBC programme.
Steven, who started a £400 million social media marketing company from his bedroom in Manchester, was the headline act in Aberdeen and Grampian Chamber of Commerce’s (AGCC) Ultimate Masterclass Festival.
The series of events, held throughout the year, featured internationally acclaimed experts across various disciplines and formed part of a six-figure investment to help repopulate Union Street with businesses and people.
Two professional services specialists helped continue the evening by welcoming guests for a VIP drinks reception.
ZLX Business Solutions, a leading research and development tax credit specialist, and independent financial advisor, Ascot Lloyd, were co-sponsors of the intimate event which gave delegates the chance to network and speak with Mr Bartlett in a more relaxed setting.
The companies agreed a partnership earlier this year to deliver complementary services to one another’s clients across the UK, whilst allowing each partner to diversify into new business sectors and regions.
An AGCC premier partner, ZLX is led by an experienced management team, including experts in legal, accountancy and technical disciplines, who identify projects eligible for tax relief and help navigate clients through the claims process.
In January, it opened an Aberdeen office – located at neospace on the city’s Riverside Drive – due to rising demand for its services from north-east firms in the energy, manufacturing and food and drink sectors, among others.
Stephen McCallion, founder and CEO of ZLX Business Solutions, said: “Our thanks to the chamber for creating this unique platform and allowing us the opportunity to engage with and strengthen our ties within the local business community.
“Aberdeen and the wider north-east is a key strategic area for ZLX. Our team is passionate about growing the regional economy for the benefit of everyone who lives and works here, while playing our part in the continued evolution of the north-east.
“Events like this play an important role in developing new and existing relationships, while the talk from Steven Bartlett certainly provided some interesting ideas and potential areas for innovation.”
