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BrewDog distillery's first cask sale hosted by Whisky Hammer breaks records


By Kyle Ritchie

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BrewDog Distilling Co’s first ever whisky cask sale hosted by Whisky Hammer was the best performing auction to date for a new distillery start-up.

On Sunday, December 11, it closed after just four days and all 50 casks were sold, upping the starting cask price of £5000 to an average sale price of £7546 – with a total sale value of more than £377,000.

BrewDog Distilling Co’s first ever whisky cask sale has been held.
BrewDog Distilling Co’s first ever whisky cask sale has been held.

Avid bidders selected their choice of three different 200 litre casks, from 30 ex-Oloroso sherry, 15 ex-bourbon and five single grain ex-bourbon casks.

The casks will be filled from BrewDog Distilling Co’s brand new distillery in Ellon early 2023.

Daniel Milne, managing director and co-founder of Whisky Hammer, said: “We are incredibly proud of the success of the BrewDog Distilling Co. cask auction which has highlighted strong demand for cask ownership and support for new distilleries in the whisky industry.

Daniel Milne, managing director and co-founder of Whisky Hammer.
Daniel Milne, managing director and co-founder of Whisky Hammer.

"The auction generated a fantastic level of interest from our global audience, with all 50 of the 200 litre casks selling for more than £7500 per cask on average, while cask number one reached an impressive £12,500.

"We look forward to following the distillery’s journey and sampling the whisky once matured.”

Steven Kersley, managing director of BrewDog Distilling Co., said: "In the last two weeks since announcing our first cask auction, we’ve been blown away by the support, enthusiasm and the amount of interest in our whisky programme.

"We’re so proud of the work we’re doing, and it was brilliant to see that reflected in the success of the auction.

"We’re now looking ahead to 2023, where our focus, as always, will be instilling great flavour into our whiskies and taking as many people on our whisky journey as possible – we might even auction a few more casks.”


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