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Visit Scotland launch new social media campaign A Window On Scotland

By Rachael Glennie

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Views from attractions and homes across Aberdeen and Aberdeenshire have been shared online as part of VisitScotland’s social media campaign #AWindowOnScotland.

Visit Scotland have a new social media campaign A Window On Scotland
Visit Scotland have a new social media campaign A Window On Scotland

Residents and business owners in Aberdeen and Aberdeenshire have been sharing their own unique view of the world whilst they are staying home – reminding others of what awaits them when travel restrictions are changed.

As part of the regional contribution, the Butterworth Gallery at Ballogie, Aberdeenshire, shared images of stunning yellow wood primroses and Skene House Hotels shared artwork adorning the wall of an Aberdeen building as part of the Nuart festival.

Since the national tourism organisation launched the campaign three weeks ago, the hashtag has been used around 2.5k times across Instagram, Twitter and Facebook, creating a visual map of the country’s villages, towns and cities.

Scottish residents are asked to take a picture of a view from their property and post it on social media using the hashtag #AWindowOnScotland and their location.

The campaign has a clear stay at home message but allows everyone to show their part of Scotland to the world.

It was launched as day visits and staycationing are set to be the focus of Scottish tourism when restrictions are eased, as set out in the National Action Plan published by the Scottish Tourism Emergency Response Group, chaired by VisitScotland.

VisitScotland Regional Director, Jo Robinson, said: “We’re thrilled at the reaction to #AWindowOnScotland from residents across Aberdeen and Aberdeenshire and heartened that businesses and locals are engaging with the campaign and using the opportunity to share their windows on Scotland with the world during this challenging time.

“The staycation market will be a key driver in the country’s economic recovery and the many wonderful views people have been sharing while they stay at home will surely be an incentive for many to travel when the time comes.

“The campaign is far from over and we’d encourage residents and businesses to continue posting their views, however they may look, as it is all Scotland, to help lift the spirits of those at home and abroad.”

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