Keith congregation stars in recruitment film
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IT'S not just big brands like John Lewis, Marks and Spencer and Sainsbury’s that recognise the power of advertising – a Scottish parish church hopes that its own self-directed ‘commercial’ will deliver positive results and help them find their next minister.
A short film starring members of Keith: St Rufus, Botriphnie and Grange Church has been produced as part of its drive to attract a new minister.
The Moray congregation has launched the 90 second ‘ad’ on social media platforms and is using it at the heart of its recruitment campaign.
Kirk of Keith’s vacancy committee knows of no other congregation that has turned to film to showcase its own church life to prospective applicants.
Vacancy committee secretary Esther Green said: "We may not have the budget for a television ad, but we’ve produced our own film to put our congregation and community in the spotlight.
The film was shot at two events – the church’s annual Christmas fayre which raised almost £8,000, and a youth group meeting which included games and a visit to a sheltered housing complex.
A church choir member sings the accompanying song, with lyrics penned by another church member.
The Rev Neil Glover, Convener of the Ministries Council of the Church of Scotland, said: "This is a wonderful video and song from Kirk of Keith."
