Motoring in Grampian: TV campaign targets speeding on rural roads
Published: 16:41, 27 October 2020
| Updated: 16:42, 27 October 2020
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A new TV campaign has been launched urging young male drivers to slow down on country roads.
Sixty per cent of the deaths on Scotland's roads happen on country lanes – and speeding is the biggest cause of death.
Michael Matheson, the Cabinet Secretary for Transport, said: "Country roads are notoriously unpredictable.
"With so many potential distractions both within and outside the car, it’s absolutely crucial drivers prepare for the unexpected and slow down when travelling on them – no matter how well they think they know the route."
Watch the advert below:
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