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There's a new generation of gardeners


By Kirsty Brown

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It appears there is a new generation of gardeners happily getting their hands stuck into the job, according to new research.

The survey of 2,000 people conducted by online electricals retailer AO found that millennials give their garden or outdoor space a makeover seven times in a year – more than any other age group.

Nearly half of millennials revealed they complete this task themselves in comparison to just 8 percent of this age group who said they had hired a gardener or landscaper to get the job done.

When millennials were quizzed on how they felt about gardening, 60 percent said they enjoy gardening, over half said their garden or outdoor space was their favourite part of their home and 49 percent consider this task a hobby of theirs.

Meanwhile, the data showed lockdown had a part to play as 66 percent of millennials said they had more time to get the garden transformed in lockdown and a further 62 percent who admitted this space had been vital to their wellbeing in lockdown.

Managing director David Lawson said: “As we’re now in the middle of summer, it’s the ideal time to get started on sprucing up your garden or outdoor space.

"What’s interesting from the research, however, is the uptake we are seeing in younger age groups like millennials turning to this task, perhaps as they looked to fill the time we’ve had during lockdown when they might have normally been out shopping, eating out or going to the gym."

In fact, the research also revealed the top features millennials would have in their dream garden or outdoor space, with a BBQ or outdoor cooking area taking the top spot at 41 percent.

This was followed by outdoor lighting (38 percent), a swimming pool (37 percent), outdoor furniture (35 percent) and a hot tub (34 percent) to round off the top five list.


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