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Retailer helping communities with food scheme


By Kyle Ritchie

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A new Teaming up to Tackle Hunger scheme has been launched by Lidl which will make it easier for customers to donate directly to their local community – and the retailer will match every donation made.

Between November 12 and December 9, customers can scan a flyer when they pay for their shopping to donate one of five essential food items to their local communities – tuna, cereal, chopped tomatoes, milk and rice.

Each donation will then be matched by Lidl and sent directly to the store's local food partner.

Lidl customers can scan a flyer when they pay for their shopping to donate one of five essential food items.
Lidl customers can scan a flyer when they pay for their shopping to donate one of five essential food items.

The initiative forms part of the retailer's ongoing partnership with Neighbourly, which has seen Lidl donate more than six million meals to an existing network of 2220 local charities.

Each donation, both by customers and Lidl, directly supports good causes within communities across the UK making it easier for customers and local stores to make a positive long-term difference in their area.

Customers are able to find out which local cause a supermarket supports via in store posters.

Lidl worked closely with Neighbourly on the scheme to understand which essential items would benefit communities the most.

CEO at Lidl GB Christian Härtnagel said: “It remains an extremely challenging time for families and communities across the UK, which is why we are making it easier for customers to donate directly to local good causes simply by picking up and scanning the donation flyers at the checkout.

"Our hope is that by offering donation flyers in store that we can give our customers the chance to make a real difference and help those that need it the most.

"Now more than ever it is vital that we support communities in any way that we can.”

Steve Butterworth, CEO at Neighbourly, said: "We're pleased to be able to support Lidl as they roll out this new initiative.

"Since early 2020, requests for help from local charities and food banks have more than doubled, so it is really important that we can continue to support isolated and vulnerable members of the community with food and basic essentials.

"By scanning one of the donation flyers as part of their weekly shop, customers will be making a huge difference to someone in their community during what can be a tough time of year for many people."

Lidl has run its Feed it Back scheme in partnership with Neighbourly since 2017, which enables the retailer to distribute unsold surplus food to local communities.

The retailer has also installed permanent food collection points across all UK stores, as well as having launched a new fund, to which Lidl and its customers can donate directly to support local causes.

Any community projects that are interested in partnering with a Lidl store for ongoing food surplus donation can visit www.neighbourly.com/FeedItBack or email lidl@neighbourly.com



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