Retailer first to offer seasonal treat
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Customers will not face any fruitless trips to Aldi from this weekend as punnets of the first Scottish strawberries hit stores from Friday.
Aldi is the first retailer to offer punnets of Scottish strawberries to their customers this year.
The first crops of strawberries to arrive on Aldi's shelves have been grown by Tim Stockwell at his farm in Fife for Angus Soft Fruits.
Berry specialists Angus Soft Fruits supply Aldi stores across Scotland with fresh berries from a select group of 18 growers based across Tayside and Fife.
Aldi, which currently stocks more than 450 products from 90 Scottish suppliers, aims to increase the number of Scottish products available in its stores to over 500 in the next two years and has been working with Angus Soft Fruits to ensure shelves are fully stocked with their delicious berries for the warmer months ahead.
Graham Nicolson, group buyer director, Aldi Scotland, said: “We’re very pleased to be the first supermarket to offer the first Scottish strawberries of the season once again.
"The Scottish strawberry season is always eagerly anticipated by our customers, and we hope that this first crop of strawberries, grown locally in Fife, give them a sweet taste of summer in the months to come.”
Aldi’s stores in Scotland will be stocking the first pick strawberries from Friday, with availability increasing throughout spring.