Monster fun with NHS charity fundraiser
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Inverurie is set to host a family fun Safari in the shape of a story-trail which will help spread a little joy, support the NHS and give families a safe reason to return into Inverurie.
Launching on Monday, July 20 families and households will be invited to search the streets of Inverurie for 10 cute and colourful MonsterHeroes.
Using only smartphones, the Safari allows you to learn each of the MonsterHero’s name, story, and superpowers.
Once all 10 MonsterHeroes are found, a free e-book, that tells the story of their first team-up, will be unlocked.
The Safari works by utilising contactless NFC technology and QR codes, without the need for players to download or sign up to anything, they simply need to tap or scan to play.
The Safari aims to bring some sort of normality back to high streets and demonstrates an effective opportunity to entertain and excite shoppers.
A clever way to help increase Inverurie centre footfall while ensuring the safety of the public.
Over 100 Business Improvement Districts and councils across the UK are taking part in the MonsterHero Safari project, which has been sponsored by Wild in Art, with the aim of raising over £100k for NHS Charities Together.
In times of great stress, this project aims to provide the local community with a memorable experience that will bring a smile to the community of Inverurie.
Inverurie BID Manager, Derek Ritchie commented:"Our Town Centre is as good as fully open now and this is an ideal time to encourage families to get back to the High Street and at the same time take part in what should be lots of fun for young families.
"We want to get the message across that Inverurie is open for business and all our shops and businesses have all the extra measures in place to make our town one of the busiest towns to visit in Scotland.
"Monster Hero Safari is a great opportunity for people to come and shop, help raise money for NHS charities and have a bit of fun at the same time."
Coordinating the national project is Martin Blackwell, former CEO of ATCM and the Charity Retail Association who said “When I heard about the concept it just resonated with me and I knew I had to support it.
"I loved the idea of heroes; the idea of a “safari on the high street”!
" I just thought, if something fun like this can help make families feel good about going back out onto the high street and raise money for such a worthy cause then let’s go for it.”
To learn more about the story-trail please go to www.monsterherosafari.com
