Mackies secure a sweet deal for ice-cream favourite with Waitrose
Rothienorman based Mackies popular Honeycomb ice cream has now become even more widely available across the UK as supermarket chain Waitrose stocks the fan favourite.
From June, 245 Waitrose outlets will put the Honeycomb ice cream in closer reach for Mackie’s fans, alongside the already popular Traditional Real Dairy ice cream.
The deal follows last year’s milestone UK-wide listing with Sainsbury’s which saw the flavour, already readily available in Scotland, extend its reach significantly throughout England and Wales.
This has seen sales for the product surge by more than a third in the last 12 months to become the brand’s biggest growing line.
To create the flavour, the team hand-make all the honeycomb puff candy in traditional copper pots, before breaking it up and swirling the little molten pieces through our real dairy ice cream, which is made using milk and cream from the herd.
The process was highlighted last year on an episode of the popular TV series Inside the Factory with Greg Wallace.
Lyndsay Mackay, Senior National Account Manager at Mackie’s of Scotland, has hailed the Waitrose deal as a further milestone that will help create new Mackie’s fans south of the border, as well as pleasing many existing fans who have not easily been able to get their hands on Honeycomb until now.
She said: “The success of our Traditional real dairy ice cream over the past three decades has been brilliant. Our Scottish consumers have long been able to enjoy our wide range of fantastic flavours, and we’re so excited about this new listing giving consumers in England and Wales an opportunity to discover more of Mackie’s.
“That change is now well underway.
"This Waitrose listing for honeycomb comes after last year’s similar listing with Sainsbury’s, making our Honeycomb easier than ever for consumers to get their hands on it across Great Britain.
“It’s no surprise to us that with this increased availability the flavour is really taking off.
It’s that moment of luxury and proper quality at a price point that we are working very hard to keep as affordable as possible.”
