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Aberdeenshire business Instinct Marketing + PR welcomes new staff amidst growth and rebranding

By Kirsty Brown

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Aberdeenshire-based marketing and PR firm Instinct has appointed two new staff following a rebranding exercise earlier this year.

Joining managing director Debbie Rennie are established copywriter Sally Wallis and tourism and marketing graduate Cara O’Brien.

The appointments reflect a busy period of growth for the company, which relocated from Aberdeen’s Little Belmont Street to Banchory Business Centre in 2020 and has since secured work with several new clients across multiple sectors.

Managing director Debbie Rennie said: “I’m delighted to be welcoming Cara and Sally to the team at such an exciting time.

“Our recent relocation and re-brand have helped to re-position us in an increasingly dynamic market, and with the addition of two new employees we’re well placed to cater for the demands of a wide and complex client base.

"With a background in corporate communication and copywriting, Sally brings a wealth of expertise across multiple sectors from energy to tourism, while Cara’s degree in digital marketing and recent academic experiences provide a great range of insights which will translate to added value for our clients.”

Instinct have welcomed Cara O'Brien and Sally Wallis to the team.
Instinct have welcomed Cara O'Brien and Sally Wallis to the team.

Previously a freelance copywriter, Sally joins Instinct as marketing and communications executive and is pleased to be part of a team again.

She said: “The freelance existence has its advantages, but I’m sociable by nature and had been on the look out for an opportunity with a small team for a while, so joining Instinct was an obvious choice.”

Her background in science communication stands her in good stead for technical clients, while her experience juggling clients across energy, tourism, conservation and construction, has equipped her with a broad understanding of multiple industries, and commenting she said: “We’re fortunate to work with an interesting range of clients at Instinct, and I’m looking forward to getting to know them all as we help to raise their profiles at home and further afield.”

RGU graduate Cara comes fresh from the academic coalface, having achieved a 1st Class Honours degree in international tourism management in 2021, and now completing a Masters degree there in digital marketing, alongside her new role as communications and marketing assistant at Instinct.

She said: “The Masters gave me a wide range of experiences - from working on creative projects for clients such as Greyhope Bay and Walter Gregor’s, to gaining the IDM Certificate in Digital and Data Driven Marketing.

"My dissertation looks at how brands use female-targeted advertising to impact consumer purchasing decisions.

“The learning continues in my new role at Instinct, where I’ve been creating content for social media, filming with clients for PR stories, and brainstorming ideas with the team for future projects.

"I’m looking forward to improving my knowledge and skills within the industry, creating high quality work for clients and improving my confidence by occasionally stepping outside my comfort zone!”

Continuing Debbie said: “It’s fantastic to be growing the team with such a range of backgrounds and experiences.

"Cara and Sally add a great combination of skills to the mix, giving us a robust platform for collaboration and growth, and we look forward to building on our continued success in delivering marketing and communications services to our diverse client base.”

Founded in 2003 by Charlie Innes, Innes Associates became Instinct Marketing + PR in 2021 when Debbie Rennie took over the reins as managing director.

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