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Lidl and Love Food Hate Waste Scotland team up to tackle food waste


By Kirsty Brown

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Lidl has unveiled an initiative to prevent household food waste as stats show over a third (34 percent) of Aberdeen and north east residents are shopping without a list, contributing to a sobering 60 million meals being wasted every month.

The retailer has teamed up with Love Food Hate Waste Scotland (delivered by Zero Waste Scotland) to launch a series of food waste-free shopping lists that will help locals plan better, save money and fight the climate crisis.

In addition to weekly shopping lists for a family of four, the initiative also includes guidance on food storage and creative ways to use up leftovers.

Great Taste, No Waste comes as a YouGov poll reveals over half of Aberdonians (58 percent) are now feeling more stressed about their food shop since the pandemic began.

By using the lists, it is hoped that families will enjoy stress-free shopping and great tasting meals.

Covering breakfast, lunch and dinner, the meal plans feature easy-to-make family favourites like spaghetti Bolognese and new dishes to try like nasi goreng, Greek yoghurt pizzas and fish finger tacos.

Lidl’s regional director for Scotland, Ross Millar, said: “With almost two thirds of Scots shopping less often than before, the nation has certainly embraced the weekly ‘big shop’.

“By partnering with Love Food Hate Waste Scotland, we are continuing to support the changing needs of Scottish families as they navigate this new world.

“The ‘Great Taste, No Waste’ initiative aims to show Scots how shopping with a list can reduce household food waste, help feed your family delicious meals, and still provide the Lidl promise of fantastic value for money.”

Chief executive of Zero Waste Scotland, Iain Gulland, said: “Food waste is a major contributor to climate change.

"When we waste food, we waste all the resources and care that went into growing, transporting, packaging and cooking it.

"If wasted food ends up in landfill, it emits methane, a potent greenhouse gas that is many times more damaging than carbon dioxide.

“Preventing avoidable food waste could save the average Scottish household £437 per year, so there’s a real cost saving to be made.

“The Great Taste, No Waste list and meal plan will take the stress out of mealtimes while providing an easy way for families to reduce their own food waste at home.

"Saving perfectly good food from going to waste is something we can all get on board with.”

The Great Taste, No Waste list and meal plan is available to download now from: www.lidl.co.uk/greattastenowaste


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