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Girlguiding teams up with BBC Children in Need to celebrate Pudsey’s 40thYear


By Kirsty Brown

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Girlguiding and BBC Children in Need have come together to celebrate Pudsey’s 40th year with the launch of a new fundraising challenge, Act Your Age.

Girlguiding is encouraging its nearly half a million members to take their age and do something good with it to raise important funds.

To support the campaign, Girlguiding has today launched a special Pudsey badge which will join one of 100s of infamous badges coveted by its members.

On sale today, the badge has been designed to represent both charities and their mission and commitment to supporting children and young people in the UK and is available to anyone to buy to add their support.

The money raised through the partnership between BBC Children in Need and Girlguiding will be split equally between the two organisations and will go on to make a difference to young lives across the UK.

For Girlguiding, in a time of ongoing financial impact caused by the pandemic, money raised will support the charity to continue working alongside its dedicated volunteers to support girls’ and young women’s wellbeing, build their resilience and offer fun, entertaining activities during this unprecedented time.

The role guiding plays in supporting girls’ and young women’s mental health and wellbeing is increasingly important as the pandemic continues.

Research shows the impact of Covid-19 is exacerbating the existing trend of declining happiness of girls across the UK.

Enabling youth groups to carry on meeting virtually or face to face right now offers crucial support for many young people who are struggling.

Funds raised could contribute towards giving girls a platform to speak out on the issues important to them, train Peer Educators to talk about important topics like body confidence and mental wellbeing, support the opening of new Girlguiding units or support girls to experience their first overnight camp.

For BBC Children in Need funds raised will help to support local charities and projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.

Rainbows, Brownies, Guides, Rangers and volunteers in Scotland will be challenged to come together to have some fun and raise money to enable more young people across the UK access to life changing activities and support in their local areas.

Members are encouraged to come up with an Act Your Age fundraising activity inspired by their age, or the collective age of their family or unit.

Whether that’s a six-year-old Rainbow climbing the equivalent number of steps up to Big Ben in six hours, an eight-year-old Brownie undertaking eight minutes of sponsored keepy-uppies, or a 13-year-old unit collectively taking on a virtual half marathon.

Girlguiding's Children In Need badge.
Girlguiding's Children In Need badge.

MoreAct Your Age challenge fundraising ideas, support, and donation information is available on the Girlguiding website.

The Pudsey Badge is available to purchase from Girlguiding’s website or through local Girlguiding units and will cost £1.50 with profits to be split between BBC Children in Need and Girlguiding.

BBC presenter Kate Silverton, has shown her support for the charities by setting herself an Act Your Age challenge.

The fifty-year-old journalist will be swimming 50 laps to raise funds.

She said: “As a former Guide myself I hope I am able to encourage the Girlguiding community to get behind Act Your Age and challenge themselves to do something remarkable.

"Whilst it’s going to be no mean feat swimming 50 laps, I know how important it is to raise money for children and young people across the UK during this difficult time.

"I shall be displaying my Pudsey badge proudly!”

Girlguiding Ambassador, adventurer Anna McNuff will also be supporting the campaign by taking on her own challenge and walking 36 miles.

She said:"This is such a fantastic excuse to let your imagination run wild and come up with a fun challenge that matches your age.

"I know it'll get girls up and down the country out exploring their local area and doing a world of good for Girlguiding and Children In Need in the process.

"Walking 36 miles from my home in Gloucester, along the River Severn to Severn Beach will be a challenge at seven months pregnant, but I'm very excited to take the little girl in my belly on her very first adventure!"

Girlguiding’s assistant chief Guide Emma Guthrie said:“We are incredibly excited and proud to be partnering with BBC Children in Need in its milestone 40th year.

"This year has been challenging for everyone, especially our children and young people and it’s imperative now, more than ever that we do everything we can to ensure that they are not forgotten and have access to the support they need to thrive.”

Commenting on the partnership, BBC Children in Need’s chief executive Simon Antrobus said: “We are delighted to have partnered with Girlguiding and encourage all Rainbows, Brownies, Guides, Rangers and Girlguiding’s volunteers to Act Your Age, and get fundraising.

"Whilst these are very uncertain times, we know that through the kindness and generosity of our supporters like Girlguiding, we can collectively help children and young people overcome challenges they might be facing and reach their full potential.”

Girlguiding, powered by 100,000 volunteers, supports nearly 400,000 girls and young women all over the UK.

The charity provides a safe, welcoming girl-only space for girls and young women aged five to 18 years old to try new things, build confidence, learn new skills, help other people and discover their passions and talents.

All while making new friends and having lots of fun and adventure - whether virtually, or where COVID restrictions allow, in person.



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