Dogrobes launches TV campaign
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DOGROBES, the business run at Aultmore by local entrepreneur Margaret Reynolds making dog-drying coats, has bounded on to TV screens in a new advertising campaign.
The award-winning company has launched a series of TV adverts which will be aired during prime time on STV.
The campaign, which features dogs at play and rest, sporting their Dogrobes, has a tagline "Dogrobes –- Love Your Dog". Adverts will run until November 30.
Margaret said: "The advert has been great fun to do and a big adventure for us, but we are passionate about our product, and we know that every dog has to have one."
Dogrobes is a company with big plans for the future and Margaret already has two awards to her name. She was named Moray Business Women’s Most Enterprising Business in 2014 and this year she picked up the award for Most Enterprising Business from the Association of Scottish Businesswomen.
The campaign comes ahead of the Christmas rush and if you’re looking for a perfect gift either for your own lovable mutt, or for a dog-loving friend, this could be your answer.
A Dogrobe is a practical drying coat for dogs. They come in all sizes to fit every breed of dog. ensuring a perfect fit in a design which is simple and easy to use. And this is the perfect Dogrobe season. Winter walks and muddy puddles can make your dog happy, but spells a potential disaster for soft furnishings and car seats. Wrap your dog in a Dogrobe, he’ll be dry within 30 minutes and any wet dog smell is eliminated.
A variety of colours is available, including red, navy and green, and new for this season is a limited edition range in grey and pink.
All shapes and sizes of dogs can be catered for, and those ordering online can also have their Dogrobe personalised.
Mrs Reynolds took over Dogrobes in 2013 from local woman Anne Playle.
"Our daughter Nicola was off to university in London to study musical theatre and I was faced with becoming an empty nester," she explained.
"So I took over Dogrobes, thinking it would be a hobby that would bring in a bit of extra money and allow me to make regular trips to London to see Nicola.
"But the business took off, with our wonderful customers spreading the word far and wide, meaning my trips to London never really happened!"
The business has expanded dramatically, involving a move from home production to employing a manufacturer.
A revamped website with an online easy ordering system has also added to the growth of the business, with Margaret now looking to retailers and international markets.
For more information see www.dogrobes.co.uk
